7 Things You Need to Know About Visual Content Now
Wondering what’s up with visual content now?
Why is it so important?
Is it just a passing fad?
If you’re feeling unconfident about creating visual content, perhaps you’re hoping this growing trend will blow over.
Here’s a dramatic infographic to prove to you that visual content is here to stay – and is only going to become more important as time passes!
Read on after the graphic from Webdam.
What You Need to Know About Visual Content Now: Infographic
The Stats You Need to Know About Visual Content
1) Verbal intelligence is declining as visual intelligence is rising.
In 2014, the average SAT Critical Reading score was at a record low 497 points – U.S. News and World Report
Visual IQ is rising faster than any other form of IQ – BBC
2) Attention spans are decreasing.
8 seconds is the average amount of time before a person gets distracted – Microsoft
81% of educated people skim instead of read online – The Shallows by Nicholas Carr
20% is all that people remember from reading text without visuals – Visually
3) Today’s fastest growing social media sites are visually based – globalwebindex
Tumblr, the fastest growing social media site, saw 120% growth in active users in 2014 –globalwebindex
Pinterest saw 111% growth in active users in 2014 – globalwebindex
More than 84% of communication will be visual by 2018 – Reuters, Cisco Report
4) As people become more visually adept, brands need to add visual content.
Digital touchpoints are increasing by 20% each year – McKinsey Quarterly
5) Your visual brand includes your colors, fonts, logo, icons, and photography style.
Learn more about brand colors here.
Learn more about selecting fonts here.
Check out my Pinterest board of photography tips.
6) Attention-grabbing images are a must.
Posts that include images produce 650% higher engagement than regular text posts –Adobe
It takes less than 50 milliseconds to form a first impression – B&T
60% of the top brands on Instagram use a consistent filter – Contently
7) Video’s popularity is exploding.
79% of internet traffic will be video content by 2018 – Cisco
Viewers are 85% more likely to purchase a product after watching a product video – Invodo
Online video revenue is growing at 110% annually, more than any other form of advertising – Business Insider
Posts with videos attract 3X more inbound links than plain text posts – Moz
What You Need to Know About Visual Social Networks
Tumblr
28 minutes – the average amount of time users spend on Tumblr – DMR
Tumblr experienced 55% YOY increase in revenue per visit – TNW News
70% of Tumblr’s audience is between the ages of 16 and 34 – PR New Webinar
Pinterest saw 111% growth in active users in 2014 – globalwebindex
77 minutes is the average amount of time each user spends on Pinterest – Social Times
85% of Pinterest pins are posted by women – DMR
Learn more about Pinterest here.
Instagram saw 64% growth in active users in 2014 – globalwebindex
70% of Instagram users login at least once a day – PicBackMan
Instagram saw 5.5% increase in revenue for US businesses – Social Daily News
Learn more about Instagram here.
How’s YOUR Visual Content?
Have my how-to graphics posts helped you make your own content?
Or perhaps you’ve signed up for my mailing list and read my free report on easy design apps.
Or read one of my most popular blog posts: 20+ EASY Ways to Make Picture Quotes Online!
If you’re still struggling with visuals, I recommend you focus your energy on what you excel at – and leave the graphics to someone else.
I’m currently trying to find some space in my schedule to take on a couple clients for custom monthly social media graphics. If it sounds like something you’d be interested in, contact me – I haven’t advertised it yet (note: prices will start at $750/month).
However you do it, I strongly recommend you implement a visual content strategy!
Share in a comment: what are you doing, or planning to do, about visual content?
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