The above post received 210 and 8 comments. At the time of posting, we had 12,343 followers. So the engagement rate would be worked out as follows:
- 210 (likes) + 8 (comments) = 218
- 218 / 12,343 (followers) = Engagement rate of 1.76%
Buffer for Instagram analytics
Buffer’s analytics enable you to check in on your key metrics for networks like Facebook, Twitter and Instagram. With Instagram analytics on Buffer paid plans, you can sort every post by the most popular, most likes, and most comments. You can also select any custom timeframe or from presets like 7, 30, or 90 days. This is a fantastic way to keep an eye on trends and what’s performing.
Buffer’s Instagram analytics can also help you to find the perfect sharing frequency. Using the ‘Posts Per Day plus Likes’ function you can see how the number of posts per day affect your engagement. Here’s a quick snapshot from our account:
In addition to these stats, you can also use Buffer for Instagram to:
- Track post performance
- Monitor Instagram trends
- Track comments and hashtag usage
- Measure audience engagement
- Report across multiple profiles
Analytics can help you judge the effect of your content, schedule, and frequency of posting on Instagram and measure how it affects important Instagram metrics such as likes and followers.
Over to you
As you progress with your Instagram marketing strategy, you’ll begin to notice some trends and what types of content help you to reach your goals. It’s never easy to build a loyal, engaged following on any channel, but with the right approach and enough experimenting you’ll find a great fit for your brand.
I hope you found this guide useful and I’d love to continue the discussion about Instagram marketing in the comments below. What are your thoughts on Instagram?
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