How to Get More Followers on Social Media: REVEALED

Wondering how to get more followers on social media?

It’s a question I’m often asked!

How do I build a big social media page with thousands of followers?
How can I build awareness for my brand and drive traffic and sales?

If that’s going to happen, your first step is to ensure that you’re approaching social media in the right way.

The good news? That secret is very simple. And I’m going to share it right here…

The First Thing You Need to Do to Succeed on Social Media

To succeed on social media, there’s just one thing you need to do: provide value.

Your social media account must offer something useful to the follower. That might take the form of jokes and entertainment, it might be inspiration and encouragement, or it could be useful links and helpful tips.

But whatever you choose to post, it needs to be useful. A good way to know whether you’re accomplishing that is to imagine that your social media were to get taken down tomorrow.

How would people react?

• Would they be genuinely disappointed that something they enjoyed or found useful is no longer available?
• Or would no one care?

If you answered the former then well done: you’re on the right track!

How a Lot of Businesses Approach Social Media

But unfortunately, a lot of businesses don’t do this. They seem to think the purpose of social media is simply self-promotion.

If that’s all you’re doing, then what incentive is there for anyone to follow you?

Plus, this kind of approach will make your business look out of touch and outdated – and appear to not understand how to use social media! People are on social media to be social – not sold to.

So think differently and start asking what your followers want to see from you! Specific ideas on this coming next week (stay tuned).

More Ways to Grow Your Social Following

There are a lot of tactics to grow your follower count. And, they work!

• Have an engaging bio.
• Use a professional and consistent profile picture.
• Embed “follow” social buttons on your website.
• Cross-promote your social channels.
• Follow your contacts.
• Follow your competitors’ followers.
• Engage with people in your target market.
• Post regularly.
• Use keywords (Pinterest, Facebook) or hashtags (Twitter, Instagram, Google+).
• Include “follow” social buttons in your email signature.
• Submit your page for verification.

But remember, “Content is King.” You can apply all those tactics, but you still must post useful and engaging content.

Should You Buy Social Media Followers?

One thing I want to be clear about: Do not buy followers!

The point of your social media pages is to attract leads and customers to your business. Purchased followers will never buy from you!

At worst, they’re just fake accounts. These “followers” will never interact with your posts, dragging you down in the algorithms as your engagement rate suffers.

At best, they’re kids in third-world countries that may actually click “Like” on your posts (for extra cost, I’m sure). To what end? They’ll never purchase your products, or hire you.

It’s a waste of money…

Conclusion

There are many ways to grow your social following. But whichever you might use, the bottom line is, you need content to post. So, make it engaging and useful.

Personally, I don’t take the time to follow and engage with others in the hopes of getting them to follow me. You can certainly grow your following faster if you do. So I do recommend it if you have time and find it enjoyable.

But still, you need to post content your target market finds valuable.

My next post will teach you just what kind of content to post! Plus, download a FREE report. Be sure to look for it next week.

If you have more ideas on how to get more followers on social media, please share in a comment!